Netflix is no stranger to smart marketing. And in this example, while its thumbnail appears to be almost plain and simple, the use of contrast and color is impactful. Using just three words on the thumbnail image, the video streaming service has been able to leverage a familiar face (Andrew Garfield). The magic three words are two any movie fan loves to see (Official Teaser), and the brand name in the top left and corner. Notice how all three words contrast perfectly with the dark background of the video still. Do you also see the expression on Andrew Garfield's face? Can you feel the suspense?
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